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TV Land's Joy of Tech Study, fielded by Latitude Research, was a multiphase project using qualitative and quantitative techniques. Adults aged 20-60 participated in the study. The project was commissioned by TV Land, a division of Viacom Inc.'s MTV Networks (VIAB), to provide information on what motivates Boomers to use and buy various entertainment technologies. The study is part of TV Land's overall commitment to understand and superserve the Baby Boom demographic, the first generation of Americans to grow up watching television.
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Microsoft's ongoing support for SharePoint customers is the lowest-ranked aspect of product deployment, the Info-Tech study found, with 23 per cent stating they are dissatisfied or very dissatisfied with SharePoint support. Top-ranked categories with up to 92 per cent satisfaction ratings included functionality, end user experience, total cost of ownership, and end user acceptance. SharePoint's main selling features include collaboration, portal, enterprise search, content management, business forms and business intelligence. Info-Tech's study delved into SharePoint implementations of 258 organizations primarily in the U.S. and Canada across varying industries and sizes of business.
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NEW YORK, Jan. 2 /PRNewswire/ -- Having witnessed the tech revolution, Baby Boomers are wiling to embrace and purchase today's emerging entertainment offerings, according to the findings in TV Land's Joy of Tech Study. Having grown up alongside television -- watching man walk on the moon and The Jetsons showcase a tech-filled futuristic lifestyle -- it stands to reason that the study found that TV entertainment is the key driver for Boomers adopting new media technologies. 78 million strong and $2.3 trillion in annual spending, outpacing 18-39 year olds by 53%, Baby Boomers have the numbers, financial means and desire to create their "digital nest" -- a place where new media technology is employed to create both a personal escape as well as an entertainment hub for family and friends.
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