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Target Marketing
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"Target marketing" takes on a whole new meaning in the first-ever viral marketing use of an interactive urinal communicator in America. The deodorizing urinal drain filter cover -- featuring a waterproof anti-glare lenticular viewing display -- has a pre-recorded greeting by a woman that commands, "Don't miss OUTLAWS on CMT. You seem to miss everything else!" The CMT OUTLAWS 'Wizmark' has flashing lights and is motion-activated: step up to the urinal and the unit starts flashing, talking and alternating pictures.
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The Catosphere ... provides the environment for the “art” of target marketing to flourish. Elevate your customer data by reaching out to thought leaders for new analytical techniques—score your existing database with geo-demographic enhancements, benchmark study variables that are unique to your market segment, and map your locations against the competition to identify new opportunities. Radiate your marketing objectives inside the Catosphere by sharing your findings with other target marketers, enlisting insights by recruiting a panel of friendly customers, or purchase a mailing list of targets prospects and test your convictions in the marketplace.
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Target marketing is one of corporate America's most effective business strategies. The idea is to increase sales by first identifying, and then targeting smaller, yet more profitable customer groups within the total market.
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Target marketing essentially gets your message across to a specific target audience that you are intent on reaching. Keywords allow for a more effective computerized word or text search that locates and points out your web site to a "targeted" information customer. Keywords help define what each web page of the web site is about, and should be related to and refined by the rest of the contents contained in the web page.
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Target marketing allows you to get an idea of who you should be trying to sell to. It will ... help you develop the most effective strategies for reaching them. However, most target marketing available today focuses on very basic aspects of a population, such as age and race. While this is often important information to obtain, it does not do nearly enough to help you make effective marketing and business decisions.
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Jim Sterne is president of consultancy Target Marketing, in Santa Barbara, Calif., and founding president of the Web Analytics Association. BtoB recently asked Sterne about the use of marketing dashboards…link to original text
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Target Marketing