LYCOS RETRIEVER 
Supply and Demand: Customers
built 177 days ago
HOLLAND, Mich., Aug. 7 /PRNewswire/ -- LeanLogistics, the leading provider of On Demand Transportation Management Systems, announces being named to Supply & Demand Chain Executive Magazine's Top 100 list of leading supply and demand chain vendors. LeanLogistics was included because of its proven record of a strong Return On Investment (ROI) for customers and the c.....
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Estimating promise dates represents an opportunity to optimally match supply and demand in the short term. Accuracy ensures efficient order fulfillment, with minimal expediting. It requires planning out how each order will be filled; assessing what supply will be available to meet its demand (in the context of expected future demand). In addition, customer priorities are to be considered when scarce supply needs to be allocated.
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When supply is greater than demand, the merchant suffers. The merchant has a stockpile of merchandise in which the customers are not interested. The merchant's inventory is up, storage space is being used, and merchandise is not selling. When demand is greater than supply, the merchant may ... suffer. The customers are willing to buy; however, the merchant cannot furnish enough merchandise for them. The merchant may lose customers and consequently lose sales.
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While SCM managers typically aren't in the business of promising delivery dates on a daily basis, they do have an important role to play in making sure that these supply-demand matching decisions are made in a more optimal fashion. This includes conducting in-depth and unbiased analyses when setting up the customer priorities that drive promising decisions.
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