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The online video advertising program on offer from Superpages.com is aimed at small- to medium-sized local business. The turnkey service offers professional on-site video production which will reportedly cost around $1,000. The resultant 30- or 60-second ‘documercials’ will then be subject to placement and distribution fees.
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Idearc’s SuperPages.com has launched a “Reviewer of the Week” feature as a step towards providing local content within a social networking environment based on geography and location. Users of the site in the same city “compete” against each other to be featured as the “Reviewer of the Week.” That person gets featured in a special section on the SuperPages.com homepage.
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