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Superpages
built 653 days ago
Superpages.com®, a service of Idearc Media Corp., is the expert in local search. In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which featured enhanced content.
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Superpages was an innovator in performance-based IYP advertising, and this is a step in the right direction. Their challenge, as many local sites have found, is remaining relevant in a world where Google is the source for so much of their traffic.
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Superpages.com, the expert in local search, had more than 2.8 billion network searches in 2006. It features listings for more than 19 million small-to-medium-sized businesses in the United States, 11 million of which feature enhanced content. Superpages.com has an attractive revenue model that includes fixed-fee and industry-leading performance-based advertising products, such as Pay Per Click, that enhance its basic listing content. Fixed-fee advertising includes options such as advertisement placement on Superpages.com, extended reach and Web site development for advertisers. Performance-based advertising products generate revenues when consumers connect with advertisers by clicking on their electronic advertising or by calling their businesses.
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Superpages offers a variety of advertising options. Marketers who choose the Pay Per Click option, which run for $15 a month and 20 cents per click, can set their own price and target customers. Companies can ... bid for categories that represent them in the locations they serve. Superpages offers free or enhanced business listings including company name, phone number, address, map of the location, and an option for the user to save the listing. Superpages can additionally enhance the listing’s color, font, size, and/or highlight the listing for $16 and an extra $22 a month, respectively.
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Superpages is charging advertisers a one-time $990 production fee and a small monthly recurring fee to have a video icon associated with their listings. For each consumer stream/click, advertisers would ... be charged a fee -- pay per stream -- based on competitive bidding on a category basis. Category level bidding is the same way that Superpages' clicks and calls products work.
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The new Superpages.com office is located at 1170 Great Oaks Way, Alpharetta, Ga. For more information on how to become a new Superpages.com advertiser, please call toll-free 1-800-376-0136. Individuals interested in working for Idearc Media Corp. and joining the Superpages.com team, visit www.idearc.com/careers.jsp.
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