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Superpages: Verizon Superpages
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Superpages can ... expand a company’s ad campaign with print ads in Verizon’s Super Pages directories. Opportunities are also available to advertise on the site outside of a company’s local business location to better target potential customers, and businesses can even market by state or nationally. Advertisers can also purchase preferred placements or sponsorship links that appear in the right hand column of search results with a guaranteed presence on the first page of every search done in the business’ selected categories. Online coupons, banner ads, and advertising opportunities on Superpages.com en Espaňol are also available.
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Today, Verizon Superpages is announcing the rollout of a "documercials" program that allows small to midsized businesses to enhance their local listings with professionally-produced video clips. The program will initially be limited to Seattle, LA, and the Bay Area.
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In a partnership with FindWhat.com, Verizon's Superpages announced that on March 1st, its listings will feature pay-per-click advertisers at the top of each page. With FindWhat.com's technology and Verizon's strong sales and customer service infrastructure, Superpages hopes to boost local and yellow pages ad revenue through the roof this spring.
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The new bCentral Yellow Pages Listings offers small businesses premium listings on SuperPages.com, Verizon's online yellow pages directory. Users of bCentral have a choice of three listing levels: Introductory, Standard and Professional. Each level offers preferred placement in SuperPages.com search results and allows the business to include a link to its Web site, a map and driving directions to its location. Businesses can customize the look of their listings, including font size, style and text color. Customers can choose up to five search categories where their business listing will appear, and the listing can be modified or updated at any time.
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Idearc Inc., home to Superpages.com® and publisher of the Verizon® Yellow Pages, has signed a definitive agreement to acquire Switchboard.com and other online directory assets from InfoSpace Inc. for $225 million. read more »
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SuperPages is ... able to leverage an asset that the online search engines don’t have: its Verizon Yellow Pages print directory. The company has begun including in those books generic display ads in popular categories that feature generic pay-per-call numbers that connect to the highest SuperPages.com ad bidder in that category and that calling region. The first 40 of those local directories with pay-per-call ads hit doorsteps last December.
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