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Superpages: Listings
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Over the years, Superpages, like other IYPs, has gone back-and-forth on the importance of local content. The debate is generally about whether it pays to launch local sites with one foot in the water like this – and whether it reduces the site’s overall credibility. But then again, having some local-based content brings in some extra dollars via national traffic.
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[W]hile SuperPages.com syndicates its listings to portals including MSN and InfoSpace , users of those sites won't see the pay-per-click ads, at least for now. The company said it's in talks with its partners about delivering PPC ads -- and, presumably, some of that PPC revenue.
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The idea is to create what she called a "shopping continuum": researching and deciding on a product to buy, finding vendors and then, if desired, actually buying the product from the SuperPages.com site. (SuperPages.com gets a revenue share of sales it facilitates.) Rose said, "We're allowing people to go all along that process on our site."
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Users that regularly submit reviews will be given priority and can be featured on their local SuperPages site, depending on how often they write. While not only supplying a social edge to SuperPages.com, users will certainly find extra value in the site, benefiting from "personal" referrals from their fellow citizens.
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Superpages intends to syndicate video to a range of destinations, including, potentially, its current network of PPClick partners. What’s interesting is that Chandler said they were ... open to syndicating video to other Internet yellow pages sites.
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Users who submit the most reviews are highlighted on the home page of SuperPages.com according to where the reviewer is located, which is based on the ZIP code provided in the registration. So, the effect is geo-targeted according to location.
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