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Superpages: Business
built 654 days ago
The SuperPages website currently offers consumers the ability to search for businesses by category (using keywords or by browsing) or by business name, with options to refine searches based on city and state. Currently businesses can advertise by choosing from a range of advertising products available at a fixed price.
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Chandler says SuperPages’ early lead in getting out a pay-per-call ad product is all the more significant because so many of the businesses that his sales force calls on sell services, not products. That makes them less likely to value a transactional Web site; lawyers, dentists, contractors and real estate agents prefer calls to clicks.
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SuperPages Canada is the exclusive publisher of TELUS telephone directories in Canada, publishing 93 business and residential phone books. The company's Web directory service, SuperPages.ca, offers more than 1.4 million business listings and over 11.6 million residential listings.
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SuperPages, like other IYP sites, took a page from Google's book and simplified its site for users. Searchers will be able to use either a keyword or business search, with location optional.
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