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Super Bowl: Years
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Comparing last year's Super Bowl food preferences in the two markets that are home to this year's teams - Chicago and Indianapolis - there are some noteworthy similarities and difference between the two cities. Looking at the largest overall percentage of sales increases, both markets showed strong sales growth in cocktail franks and processed cheese loaves. However, Chicago area supermarkets showed strong growth in sales of frozen unbreaded crab, refrigerated fruit, dip mixes, and dairy dips; while Indianapolis area supermarkets experienced bumps in the sales of 'Miracle Whip' type salad dressing, frozen hors d' oeuvres & snacks, brownie mixes, and bratwurst & knockwurst.
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When it comes to the Super Bowl, the actual football game is often an afterthought to the Super Bowl party. Most of your guests will care more about how prepared you were for their entertainment than how prepared the teams were for the game. That's why you need to be sure you'll have all the necessities for your Super Bowl party this year.
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Respondents were ... asked to pick 3 brand advertisers whose commercials they were most looking forward to seeing during this year's Super Bowl. With 44 percent of respondents choosing both Coca Cola and Pepsi, it's clear that consumers have a thirst for soft drink advertisers this year. Edgier advertisers also rated among the most anticipated, including Victoria's Secret (21 percent) and GoDaddy.com (16 percent).
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A week ago, Mr. Obama’s campaign decided to purchase TV advertising in local markets for the Super Bowl. It is far less expensive than purchasing a national commercial – who can compete with Budweiser? – but nonetheless it is a pricey investment on one of the most expensive night’s of the advertising year.
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There's no bigger stage than the Super Bowl. This year's broadcast will reach 1 billion people in 232 countries and territories. In the United States alone, the game will be watched by almost half the country's population.
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"Viewers have indicated that the Internet will be a more significant part of their Super Bowl experience than last year," said Andrew Lipsman, senior analyst at comScore. "In particular, there seems to be a greater inclination to access advertisers' content online, which highlights the increasing importance of a cross-media advertising strategy."
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