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Super Bowl: Super Bowls
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A consumer segmentation analysis from the marketing company Spectra revealed some of the unique characteristics of Super Bowl viewers from Miami, Indianapolis, and Chicago compared with national professional football fans. Utilizing Spectra's BehaviorScape framework, viewer characteristics can be determined based upon BehaviorStages (which bring to life key household factors that impact consumer purchasing behavior), and LifeStyles, (which further differentiate consumers by highlighting affluence and the neighborhood type in which they live).
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Super Bowl tickets really do offer a once-in-a-lifetime experience that you will never forget. If you thought watching the Super Bowl on a giant HDTV was great, imagine being there in person with Super Bowl seats at Raymond James Stadium. GoTickets.com can make that happen for you.
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Super Bowl fans who are looking up info on the Dolphin Stadium site from a Windows machine may want to make sure they're using Firefox instead of IE. Apparently the site's been hacked and is hosting two known Windows Security flaws. More»
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Super Bowl, 30, died on Oct. 2 at Hanover Shoe Farms, his home for more than a quarter-century. His cause of death was listed as the infirmities of old age. He was buried at the farm.
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One Super Bowl ad runs $2.6 million. Is it a good investment? What else might an advertiser do with that kind of cash? Do the people’s favorite ads even get the best results?"
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Data from Spectra shows that Boston residents who watched the Super Bowl last year are more likely to live in affluent suburban and rural neighborhoods. Additionally, Boston viewers purchase above average amounts of pretzels, health bars, beer, trail mix and tortilla chips.
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