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Super Bowl: Super Bowls
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"The Super Bowl ad season is the ultimate test for evaluating tool performance and artistic know how," said Ben Orisich, Creative Director at Homenyc. "Facilities need to be equipped in talent and technology to handle the intense pressure of commercial post. Flame and Smoke are very powerful high-end systems, used by some of the most talented and experienced creative professionals in the industry."
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Rick Gentile, director of the Seton Hall University Sports Poll, told MediaPost's MediaDailyNews, "The Super Bowl is the most-watched show, and almost always the most-watched show by women and with the writers' strike, there is nothing else out there. Nobody's even sure if the Academy Awards are going to happen."
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According to Claritas, consumers that are most likely to be watching the Super Bowl tend to own luxury SUVs, have Blackberries, subscribe to satellite radio and own iPods. They are very likely to take frequent business trips, be members of frequent flier programs, and spend more than $3,000 a year on domestic travel. The Super Bowl has high coverage of viewers that are active stock traders and use discount brokerage services.
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When you think about the 1985 Super Bowl-champion Chicago Bears, the image that immediately pops into your mind isn't Walter Payton carrying the football 22 times or Willie Gault's 129 receiving yards. It's not Reggie Phillips' 28-yard interception return for a touchdown and it's not even Jim McMahon thumbing his nose at Commissioner Pete Rozelle.
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This year's Super Bowl will be held at the state of the art University of Phoenix stadium in Glendale, Arizona. This newly redesigned stadium was the only North American stadium to be placed on Business Weekly's Top Ten "Most Impressive" sports facilities on the globe.
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[W]ith one mighty Super Bowl victory, all the pent-up emotion of both a driven team and a snake-bitten city was uncorked. This was the climax of a five-month athletic high for a city that had known little but athletic heartbreak for so long. No one could blame the fans for dancing down Michigan Avenue, not after all the disappointment they had endured over the years at the hands of the Cubs and White Sox and Blackhawks and Bulls. The Bears, bless 'em, didn't let Chicagoans down this time. They mended all those broken hearts with an afternoon of glory and fury.
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