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Super Bowl: Super Bowl Sunday
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User-generated ads kick off at Super Bowl - Creative Bulletin - Creative news by Email - Brand Republic: "This Sunday evening, the Chicago Bears line up against the Indianapolis Colts in the 41st Super Bowl, America's flagship sporting event. But for marketers, the main point of interest will not be what is happening on the field, but what goes on during the breaks.
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As usual, movie-going plunged on 2006 Super Bowl Sunday. Box office receipts, which averaged $31.1 million on a typical winter Sunday in 2006, fell to $19.4 million on Sunday, February 5, 2006 - a 38% decline. Over the past five years, the average domestic box office for Super Bowl Sunday versus the average winter Sunday is down by about $11.8 million.
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The fact the Pepsi ad in American Sign Language is running on Super Bowl Sunday means even more to Gallaudet University, because the modern football huddle was invented here, more than 100 years ago. That's when Gallaudet quarterback
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