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Super Bowl: Games
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FOUNTAIN VALLEY, Calif., Feb. 18 /PRNewswire/ -- Hyundai's Super Bowl advertisements did the best job of boosting brand opinion according to two leading marketing research firms. The Nielsen Online MegaPanel Survey, post- game study showed that 43 percent of respondents had improved their opinion of the Hyundai brand -- the highest of any automotive advertiser. In addition, in comScore's 2008 Super Bowl post-game survey, Hyundai garnered a 45 percent increase in net brand improvement, the highest figure of any Super Bowl advertiser.
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Superbowl tickets hit the market in 1967, although the game was not technically called the "Super Bowl" until 1970. The game was named after a Christmas gift given to Lamar Hunt's child. Hunt was the owner of the Kansas City Chiefs, and his child received a "super ball," which Hunt adjusted to make the game's name. Since then, Super Bowl tickets have allowed fans to see the champions of the NFC and AFC battle for the title of World Champion, and every game is a worldwide spectacle. If you're a football fan, you need to see the Super Bowl at least once.
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NEW YORK (AdAge.com) -- Months before the first dip of a halftime-show buffalo wing, ad time on the Super Bowl is nearly sold out, according to people familiar with the situation. One media buyer estimated News Corp.'s Fox has "less than 10, but more than five" 30-second spots left to sell. A person familiar with the situation said Fox has sold more than 90% of its ad time for the game.
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Super Bowl tickets are available, and these NFL tickets are as cherished and sought-after as any sports tickets on the market. This year's edition will be held at University of Phoenix Stadium in Glendale, and anyone lucky enough to secure a seat will know that he or she is holding the ultimate when it comes to NFL tickets. If you manage to get a hold of Superbowl tickets to the game at University of Phoenix Stadium, you'll not only be a witness to history, but you'll ... have a chance to enjoy all that the Phoenix area has to offer before and after the game.
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With Super Bowl ad costs reaching $3 million for 30 seconds of air time, marketers are integrating a variety of promotional activities surrounding the game. This report gives marketers a comprehensive evaluation of the impact this investment is having on consumers and the media.
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If nothing else, McMahon set a Super Bowl record for number of head bands worn during a game. Each one had a different lettering, and most reflected charitable causes. But New England's Clayborn wasn't impressed.
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