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Super Bowl: Games
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Every year the Super Bowl of Advertising happens to be the advertising of the Super Bowl. Televised to huge audiences and glowing public awareness, sponsor placements have become the game's main sideshow event. So much so, ad agencies juice creativity at full tilt levels. The majority of these commercials, historically, are humorous and among a given year's fondly remembered chuckles.
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Win or lose, the Super Bowl is a learning experience—not only for the teams that play in it but for every student of the game. It's the grandest stage and the biggest day of the year for football. But it's advertising's biggest day as well, and just like football fans, advertisers large and small can learn from the triumphs and tragedies of those who have taken the field.
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The Super Bowl has become the biggest media and sporting spectacle in the US, with more viewers, more parties, and more excitement than any other event on the annual sporting calendar. And nothing beats being there, experiencing the excitement first hand. Experience the biggest game of the year at Super Bowl at state-of-the-art University of Phoenix Stadium in sunny Glendale, Arizona. Anyone can watch the big game on TV, but nothing compares to being a part of the excitement.
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With the high-profile nature of the Super Bowl, police and security agencies in the host cities typically employ the latest technology to ensure the security and safety of those attending the event. Moreover, because of the demands that these large-scale events place on personnel, police agencies need specialized equipment and tools to make each of their officers more productive and efficient. More than 72,000 people are expected to attend the Super Bowl at University of Phoenix Stadium and thousands more are expected to take part in pre-game festivities in the Glendale area. In addition, more than 140 million people in the U.S. are expected to watch the game live on television.
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For many Super Bowl viewers, the TV commercials are as important to the festivities as the game itself. Overall, 49 percent of the respondents said that the game was their favorite part of the Super Bowl festivities, but more than a quarter (26 percent) actually preferred watching the ads. Males, in particular, were significantly more likely to prefer watching the game itself, while females preferred watching the ads. Females were ... more likely than males to prefer spending time with friends and family and watching the halftime show.
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Super Bowl performers in 2005 ... saw their album sales increase in the week following the game. Paul McCartney's 2002 Back in the U.S. saw a 542% increase in sales. Similarly, his 1987 album, All the Best, saw a 246% increase in sales, while his 2001 release, Wingspan: Hits and History, recorded a 161% increase. Sales of The Beatles albums also rose, including The Beatles 1, released in 2000, which saw a 72% increase in sales.
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