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Super Bowl: Commercials
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The Motion Picture category, which tied for first place in 2006 (along with Beer), cut spending during the 2007 Super Bowl to 1 minute 45 seconds, airing 4 spots for 4 different movies. In 2006, nine different films advertised, each with a 30-second commercial, totaling 41/2 minutes.
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Derek Jeter provided a sneak peek of the Super Bowl ad during select media interviews Tuesday against a giant backdrop which brings the creative treatment from the commercial to life in New York City's famous Herald Square. Over the course of the week, the backdrop -- a brick wall, the sidewalk in front of it and the surrounding objects in Herald Square (including a bicycle, park bench and a car) -- were gradually transformed into a baseball field, covered with real turf and infield dirt. Passersby were encouraged to visit www.drinkG2.com to learn more about G2.
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SendTec’s analysis identified the advertisers that created a unique online destination, which was communicated through the Super Bowl television commercial. Those advertisers were evaluated based on their search engine visibility and ranking for both paid search and organic search listings in association with general ad recall. By answering how well prepared for the onslaught of enhanced web traffic they were and how easy it was for the search user to find the promotion online within Search Engine Results Pages (SERP’s), SendTec found which companies succeeded (and which companies failed) at executing an integrated offline to online marketing communication.
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According to a study by the Marketing to Moms Coalition, 80 percent of mothers plan to watch the Super Bowl and 60 percent are doing it just for the commercials. As might be expected, more than three out of every four don't think commercials on the broadcast are created with moms in mind as the target audience.
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Cicon, 42, a wedding photographer from Claremont, is among five finalists in a contest -- the winner of which will be revealed during the game -- to create a Super Bowl ad for Doritos,. He wrote, directed and starred in "A Chip Lover's Dream," a commercial that features a rock climber in Joshua Tree National Park who desperately tries to stuff Doritos into his mouth as he plunges off a cliff.
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Research shows that about 25% of women actually enjoy watching the game during the Super Bowl, but that leaves 3 out of every 4 who don't. It is true that those 3 watch it because they enjoy the commercials, the food, the drink, the friends and the overall atmosphere.
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