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Super: Super Bowl Sunday
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Of those who planned to go online on Super Bowl Sunday, the most common reason was to monitor stats and stories related to the game (17 percent of respondents), followed by looking for recipe and party ideas (16 percent). Super Bowl ads will ... drive viewers to the Web, with 16 percent of respondents saying they would go online to visit the Web sites of Super Bowl advertisers, while 13 percent said they intended to watch Super Bowl ads or video clips online.
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On Super Bowl Sunday, Americans consume 8 million pounds of guacamole (California Avocado Commission). Rumor has it nearly two thirds of all the avocados sold in the United States are purchased during the three weeks leading up to the Super Bowl, but Urban Legends Guide David Emery says that statistic is exaggerated.
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Compared to the average of the four previous Sundays, the biggest gains on Super Bowl Sunday were achieved by NFL Internet Group sites. Traffic to the entity rose 62 percent, which is notable considering that the NFL Playoffs had already boosted traffic levels in previous weeks. Specific sites in the network fared even better, with Seahawks.com seeing the largest gain, at 302 percent. SuperBowl.com increased 138 percent, while Steelers.com rose 115 percent.
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As usual, movie-going plunged on 2006 Super Bowl Sunday. Box office receipts, which averaged $31.1 million on a typical winter Sunday in 2006, fell to $19.4 million on Sunday, February 5, 2006 - a 38% decline. Over the past five years, the average domestic box office for Super Bowl Sunday versus the average winter Sunday is down by about $11.8 million.
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Cision has been monitoring coverage on local, national, syndicated and cable news broadcasts of Super Bowl advertising since 2004, when only 463 news stories on the ads were aired. "Super Bowl Sunday has become the advertising event of the year, with the world's leading brands competing to unveil their more creative and exciting promotions," said
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