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Stick Cricket
built 175 days ago
The launch of Stick Cricket on mobile phones is designed to take advantage of the strong brand loyalty exhibited by its more committed users. This ... allows the developers to cater for shifts from computer based entertainment to portable entertainments systems such as mp3 players, PSP, blueberry, and WAP enabled, and 3G, mobile phones themselves. The ECB have shown strong interest in the power of mobile communication as a key revenue source of the future. The mobile development by Stick Cricket is progressing but at the present time is in its initial stages. Regardless of the breadth of the general mobile phone market, mobile gaming is still a niche specialty. If it rises to a more widely accepted form of mobile entertainment Stick Cricket could be in a good position to exploit their development knowledge.
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During the Ashes series, Stick Cricket received over 5m visitors, and over 7m Ashes Games of Stick Cricket were played. The site generated over 140,000 opt in email addresses purely on the Ashes game after its launch on July 21 this year. The busiest day of the summer saw over 100,000 people playing on the same day. Stickcricket now has over 500,000 registered users although players do not need to register in order to play the game.
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Stick Cricket is an Adobe Flash cricket game website. The game was developed originally by Cann Creative, a company from Sydney, Australia. Cann Creative later partnered with Advergamer, a company from London, England to further develop Stick Cricket into an internet phenomenon. The principles of these two companies formed Stick Sports in July 2006 to expand their stable of free online sports games. Stick Cricket runs from any web browser which has the Adobe Flash player plug-in and Internet access. The website ... publishes news and other articles about cricket.
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Although this created initial awareness for the Stick Cricket website increased traffic generation through viral means meant that the deal was only required to be a one-off. The existence of viral marketing meant that the developers did not require database sharing as they were generating sufficient traffic regardless. However, these initial links may have gone some way to developing the viral means that they subsequently benefited from.
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Version 3 moved Stick Cricket to its current home, where it has its own site. It ... featured the ability to play with 12 teams, though the USA were replaced with a fictional team. There have been minor updates since then, such as the inclusion of 3 different modes: the Knockout Tournament, based on the ICC Champions Trophy format; the all-star slog where you try to get as many runs as you can in 10 Overs; and the Practice Mode, where you could practice 10 overs against a certain type of bowling.
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If the batter succeeded not to be put out by striking out or having the cricket caught by a fielder, he had a third step to throw the stick in the air and batting the cricket out into the field. If he failed to strike the stick after three tries, he's was out. If he batted it out to the field and it was not caught, he continues the three step pattern until the stick is caught.
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