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Spice Girls: Virgin Records
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Selling only 33,803 copies of their third LP Forever in the U.S. during its first week in stores, the Spice Girls are, according to a U.K. paper, calling it quits. Sporty Spice, a.k.a. Melanie Chisholm, told Britain's Daily Record that the quartet's performance on the MTV Europe Music Awards Thursday evening may be their last.
The Spice Girls were one of the biggest acts of the '90s with more than 55 million records sold. The quintet, who broke up in 2001, announced they had reunited at a press conference in London in late June.
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{$The Spice Girls} waited three years to deliver their third album, {^Forever}. While they were away, a number of things changed -- things have that tendency -- but the {\pop} scene didn't shift so drastically that it was chilly to a {$Spice} comeback. Many pundits argued, fairly accurately, that they were the trailblazers for the resurgence of frothy, unabashed {\teen pop} in the last two years of the 20th century. But, just like there was a decade separating the ages of {$the Spices} and {$Britney Spears}, there's a huge difference between the cheery, featherweight {&"Wannabe"} and the calculated sex and shock of {&"...Baby One More Time"} -- ironically, the older girls made music that was lighter and more innocent. With {^Forever}, they continue to follow that path, with a sleek, stylish attempt at maturity, but they seem lost because they just don't sound interested any more. Sure, they make all the right moves, hiring superstar producer {$Rodney Jerkins} to helm most of the tracks, but the record is curiously self-conscious and flat.
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The Spice Girls chose Virgin Atlantic as the airline partner for their hit Return of the Spice Girls world tour. The name of the plane was chosen through a worldwide internet vote where thousands of votes have been cast by fans. The most popular was chosen and one lucky winner actually got to meet the fabulous five.
Spice doesn't need to be original to be entertaining, no do the Spice Girls need to be good singers. It just has to be executed well, and the innocuous dance-pop of Spice is infectious. None of the Girls have great voices, but they do exude personality and charisma, which is what drives bouncy dance-pop like "Wannabe," with its ridiculous "zig-a-zig-ahhh" hook, into pure pop guilty pleasure. What is surprising is how the sultry soul of "Say You'll Be There" is more than just a guilty pleasure, and how ballads like "2 Become 1" are perfect adult contemporary confections. The rest of the album isn't quite as catchy as those first three singles, but it is still an irresistible, immaculately crafted pop that gets by on the skills of the producer and the charisma of the five Spices. Sure, the last half of the album is forgettable, but it sounds good while it's on, which is the key to a good dance-pop record.
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