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Social Capital: Robert Putnam
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The survey of 500 area residents, one of 23 communities surveyed in 2006 by teams for Harvard University sociologist Robert Putnam, determined social capital benchmarks for the Duluth/Superior area. Putnam is the author of the best seller Bowling Alone, decrying the decline of community participation in the United States.
The SmallBusinessSchool working premise about social capital is a statement about value creation. They epitomize Robert Putnam's work; small business owners do not go "bowling alone." The best are civic-minded and community centered.
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The jury may be out over arguments of decline... Putnam's assessment of the benefits of what he defines as social capital remains an important reference point. He is able to demonstrate that:
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