LYCOS RETRIEVER 
Slogans
built 210 days ago
Slogans ... can be snares for the unwary. Policies, standards, or contractual terms stated as slogans may be interpreted arbitrarily by those in power. Totalitarian use of slogans provides chilling example. When, for instance, the slogan "enemy of the people" is applied by a dictator to some unfortunate, there may be fatal consequences. Let's look more closely at this particular feature of slogans.
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Slogans are powerful enough that people, like comedians and actors, have developed entire careers around them. You don't need to be famous to start. Slogans can even become book titles later on.
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Slogans can be faxed to (703) 696-1352 or DSN 426-1352. The FVAP Web site has toll-free fax numbers from 51 countries. Submit separate pages for each slogan with contact information on each page. No cover sheet is necessary.
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Slogans are not so vague as to mean nothing at all. "Excellence in education," for example, clearly rules out "mediocrity in education". But one person's "excellence" is not necessarily another's. In fact, what one person regards as "excellent" another regards as "mediocre." So although slogans mean something, what that something is differs significantly from one person to another.
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Slogans are not usually copyrighted. Most businesses want their own unique slogan, and sometimes different businesses have the same slogans. This is okay. Even if a slogan is commonly used, it does not seem to pose a problem.
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Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.
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Slogans