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Sir Richard Branson
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Polar novice Sir Richard Branson is the swami of publicity. Iceman Will Steger is the don of the Arctic. But can the dynamic duo join forces, traverse Baffin Island by dogsled, and help divert an impending climate catastrophe? Jon Bowermaster reports from rapidly thinning ice.
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Commenting on the journey, Virgin Founder, Sir Richard Branson, said, "My son, Sam, and I are very much looking forward to the project and will both learn a lot as well as having a fantastic adventure at the same time. Through our interest in the environment and space we have seen the frightening satellite images from NASA of the rapid decline in the arctic ice cover over the last decade and hope that the journey will contribute something to raising awareness of the uncertainties, risks and effects of climate change before it is too late to save something of our frozen heritage at the poles. On a personal level I have always dreamed of trekking across the frozen wastes of the ice sheet since sifting through the diaries of my ancestor 'Scott of the Antarctic' who tragically died during his team's famous exploration of the South Polar region in 1912."
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Along with Virgin Group Founder and Chairman, Sir Richard Branson, the flight included famous guests and Virgin America friends on board the first flight to Vegas. Later that day, Penn & Teller hosted a daredevil "Virgin America Takes Vegas" stunt at the Palms, where Branson "dropped-in" with his usual derring-do. The fun continued that evening with a party at the Wynn Resort, which featured the cast of Showtime's hit series "Dexter" and a celebrity poker game hosted by Jamie Gold with all proceeds going to the winner's charity of choice.
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Virgin boss Sir Richard Branson, who hosted Larry Page's storm-tossed nuptials on his Caribbean island, Necker, last year, says that he and the two Google founders are working on a project together. According to a diary item in a British newspaper, the British tycoon and the two search engine billionaires are working on a secret project together. And they've given it the most awful working name: More»
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Famous British entrepreneur and self-publicist Sir Richard Branson became involved in a wide range of industries throughout the 1980s and 1990s. Having made his initial fortune in the music business his Virgin group diversified into travel, banking, insurance, publishing, and the alcoholic and soft drinks industries.
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Sir Richard Branson’s interest in space began when he witnessed the Apollo moon landings as a teenager. The name Virgin Galactic was first registered in March 1999 as Virgin began discussions with several fledgling private space ventures with a view to investment in the sector.
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Sir Richard Branson