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Singapore Airlines
built 658 days ago
A Singapore Airlines Boeing 747-400, dubbed Megatop, at Auckland International Airport. The Megatop was the flagship of the airline from 1989 until the introduction of the Airbus A380 in October 2007 In February 2006, the first A380 in full Singapore Airlines livery was flown to Singapore, where it was displayed at Asian Aerospace 2006. On June 14, 2006, Singapore Airlines placed an initial order for the Boeing 787 as part of its future aircraft expansion. The order consisted of 20 787-9s and rights for 20 more. This order came one day after Airbus announced that the A380 superjumbo would be delayed by another 6 months.
As one of the world's premier airlines, Singapore Airlines (SIA) is committed to providing its customers with the best flying experience through innovative product and service offerings and by operating a young and technologically advanced fleet of aircraft. The Airline is scheduled to take delivery of two new aircraft types, namely the Boeing 777-300ER (Extended Range) and the Airbus A380. Customers can look forward to a new range of cabin products, including seats, amenities, an improved version of the current inflight entertainment system, food and beverages, and service ware, when these aircraft enter commercial service.
In addition to praise from fliers, the airline ... comes with a reputation for aviation innovation: Singapore was the first to use the double-decker Airbus A380 on flights to Sydney. The super-jumbo will serve London from Singapore starting in February 2008. It's worth noting that an A380 test flight touched down at JFK in March of this year.
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Singapore Airlines first announced its intention to become an A380 customer in September 2000, with an order for 10 A380s and options on a further 15. That firm order was increased to 19 in July 2006. At catalogue prices, the commitment to the 19 firm orders, including engines and spares, is in the order of US$5.7 billion.
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Female flight attendants, known as the Singapore Girls, are heavily marketed as the airline's icon. The airline has attempted to invest in other airlines in a bid to expand beyond its Singapore base, although the results are often financially negative. In 1989, it went into a tripartite alliance with Delta Air Lines and Swissair,[44] but terminated their partnership in 1999 after divesting their 5% equity stake in each other's company. The airline purchased 25% of Air New Zealand in 2000. However following the near collapse of Air New Zealand the New Zealand government bought into the airline to rescue it from bankruptcy, reducing Singapore Airlines' stake to 4.5%. This was subsequently sold in October 2004 at a substantial loss.
Singapore-based Temasek-linked companies include listed firms such as Singapore Airlines, SingTel, DBS Bank, SMRT Corporation and Neptune Orient Lines. Its recent investments include ICICI Bank, Matrix Laboratories and the Apollo Hospital group in India, Bank Danamon and Bank Internasional Indonesia in Indonesia, Quintiles Transnational Corp in the US, as well as Telekom Malaysia.
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