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Singapore Airlines: West Asia
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The Singapore Airlines brand has been instrumental for the airline from the early start. It serves as one of the leading brand cases from Asia for other established brands as well as any aspiring brands. The Singapore Airlines brand is unique in the sense that the boardroom takes dedicated leadership of the brand strategy unlike many other Asian companies.
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Singapore Airlines saw rapid growth during the 1970s, adding cities in the Indian subcontinent and Asia to its 22-city network, and adding Boeing 747s to its fleet. The 1980s saw the addition of the United States, Canada, and European cities to the airline's route map, with Madrid becoming the first Hispanic city to be served by SIA.
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Singapore Airlines' new 787-9s will be delivered from 2011 through 2013, providing growth as well as fleet renewal. The carrier intends to use the new airplanes on routes to North Asia, the Indian subcontinent and the Middle East.
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Singapore Airlines flies to 65 destinations in 35 countries on five continents from its primary hub in Singapore. It has a particularly strong presence in the Southeast Asian region, which together with its subsidiary SilkAir, connects Singapore with more international destinations in the region than any other Southeast Asian airline.
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Singapore Changi International Airport is a main aviation hub in Asia, particularly in the Southeast Asian regions, and is ... the major airport in Singapore. Located in Changi on a 13 km² (3,200 acre) site, it is around 20km (12 miles) north-east from the city centre. The Airport is served by over 70 air carriers flying to more than 160 cities in 53 countries.
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Singapore Airlines, Asia's most profitable carrier, aims to add flights in China, where air travel may grow fivefold by 2025. The company had a record profit of S$2.12 billion ($1.4 billion) last fiscal year after selling an office building and a stake in a leasing company. Its cash assets have climbed 42 percent in the past five years to $3.4 billion, according to data compiled by Bloomberg.
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