LYCOS RETRIEVER 
Singapore Airlines: Singapore Girl
built 646 days ago
Singapore Airlines has been as consistent in its communication vehicles as in its brand strategy. The primary message "Singapore Airlines - A Great Way to Fly" has been consistently conveyed in exclusive print media and ... in selected TV-commercials of very high production value to underline the quality aspirations of brand. All communication messages are featured through the iconic Singapore Girl in different themes and settings.
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Dressed in a version of the Malay Sarong Kebaya designed by Pierre Balmain in 1968,[56] the uniform of the Singapore Girl has remained largely unchanged. The male flight attendant, in contrast, wears relatively sober light blue business jackets and grey trousers.
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SINGAPORE (AP) - Ah Meng, an orangutan who met celebrities and starred as a poster girl for Singapore's tourism campaign, has died of old age, the city-state's zoo said. She was about 48.
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Although a successful marketing image for the airline, the "Singapore Girl" emphasis received criticisms for its portrayal of women as subservient to males. Feminist groups say that its cultural references are outdated and that most Singaporean women today are modern and independent.[57]
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Singapore Girl