LYCOS RETRIEVER 
Singapore Airlines: Services
built 659 days ago
Singapore Airlines is scheduled to take delivery of its first B777-300ER in November 2006. The Airline has 19 B777-300ERs on firm order, 10 of which will enter service by the middle of 2007.
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Singapore Airlines decided on a fully branded product/service differentiation strategy from the very beginning. Innovation, best technology, genuine quality and excellent customer service were to become the major drivers of the brand.
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The Singapore Airlines 777- 300ERs have been in service for a few weeks in Asia and in Europe. Monday was the debut of the airline's 777-300ER service between Singapore and North America.
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At its launch, the new national flag carrier of Singapore had a modest fleet comprising 10 aircraft, a staff of 6,000 and a route network spanning 22 cities in 18 countries. It ... had 25 years of experience and boundless ambition. Singapore Airlines immediately began to expand and modernise its fleet, setting standards of service that others could only follow. Far-sighted planning, investment and product innovation propelled its growing reputation and profitability. The little airline from the small island state in Asia became big.
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Singapore Airlines is one of the 27,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2006. Revenue and subscribers will be recognized as the service is delivered.
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Singapore Airlines' state-of-the-art aircraft, world class service and specially crafted comfort are awaiting you on your journey. First Class, Raffles Class and Economy class are provided with amenities to enhance the travel experience of their passengers.
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