LYCOS RETRIEVER 
Shopping Carts: Sylvan Goldman
built 657 days ago
The National Museum of American History's Division of Cultural History houses original shopping carts created by Sylvan Goldman and Orla E. Watson. The two telescoping Watson carts were donated in July 2000 by Leslie S. Simmons, personal representative, Edith Watson estate.
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The shopping cart was conceptualized by Sylvan Goldman in 1937. Goldman was a co-partner in an Oklahoma City grocery chain who realized he could provide better service and sell more groceries if he had a means to help carry them. His initial prototype failed miserably. According to J. Tevere Mac Fadden, author of “The Rise of the Supermarket, “they folded up on themselves at the slightest provocation and capsized entirely too easily.”
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Watson applied for a patent on his shopping cart invention in 1946, but Goldman contested it and filed an application for a similar patent. In 1949 Goldman relinquished his rights to the patent and granted them to Watson. In exchange, Goldman received licensing rights in addition to the three other licenses previously granted; Watson continued to receive royalties for each cart produced.
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