LYCOS RETRIEVER 
Shopping Carts: Customers
built 632 days ago
E-Commerce is the complete solution from shopping carts to accepting credit cards on the web. A Shopping Cart is the vehicle by which your products are displayed to the general buying public. It allows a customer to order a product and have it automatically added to a “shopping cart” just as if they were adding merchandise to a shopping cart at a local grocery store. When they are finished, they “check out” and receive a total of what they ordered as well as any shipping charges. If a merchant already has a VISA/MC/Discover acceptance program in his regular store or business, the order will be e-mailed to them over a secure server. What that means to the customer is that their credit card information is scrambled until it is picked up at the other end.
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Consumers began testing the MediaCart shopping carts last spring in certain ShopRite grocery stores, which are owned by Elizabeth, N.J.-based Wakefern, according to a statement. Additional customer trials will be conducted in ShopRite stores in the second half of this year. Eventually, ShopRite expects to roll out the computerized shopping carts in all of its stores.
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As the number of unique visitors to a merchant's shopping cart increases, so goes the revenue. Nexternal's shopping cart software comes equipped with a search engine friendly catalog to make product pages attractive to the search engines. Getting data into product comparison engines such as Google Product Search, Shopzilla, Yahoo! Shopping, Shopping.com, PriceGrabber.com, Windows Live, and NexTag is ... easy as the ecommerce solution creates data-feed files in the appropriate format and sends them over nightly. Another powerful way of getting new customers into an online store is through Affiliate Marketing. Nexternal's software has its own built in affiliate marketing module and also integrates with most third party affiliate programs.
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[A] Shopping Cart is a piece of software that allows you to enter all your products, descriptions, pictures, prices, etc., into a website where you can you sell them easily. At the same time it allows your customer to easily click to choose a product and surf around your site losing what they chose. When they are ready to "checkout" it remembers all the items they chose, their prices and adds them up. It assists with the closing of the transaction in what ever way you have chosen to handle your product ordering and credit card processing and shipping.
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Although the most simple shopping carts strictly allow for an item to be added to a basket to start a checkout process (e.g. the free PayPal shopping cart), most shopping cart software actually provides additional features that an Internet merchant uses to fully manage an online store. Data (products, categories, discounts, orders, customers, etc.) is normally stored in a database and accessed in real time by the software.
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As an example, some shopping carts that are capable of delivering goods online redirect customers to a static download page after a successful transaction. This isn't a good idea as the customer (and his/her friends) are able to return to the page to download again and again. A better equipped shopping cart will only provide customers with a temporary URL, that will be unique to that customer and may only be available for a few hours after purchase before it is deleted.
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