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Shopping: Holidays
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Online holiday shopping continues to grow, with online consumer spending topping $28.2 billion during the November -- December 2005 holiday season, a 25 percent increase from the same period in 2004 (1). The first Monday after Thanksgiving, dubbed "CyberMonday," has emerged as the day when most online purchases occur.
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Based on heavy online turnout during the Thanksgiving weekend, comScore predicted that online shopping would surpass a record $700 million on Monday. Overall, comScore forecasts holiday Web sales to reach $29.5 billion this year, a 20 percent jump from a year ago.
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-- Online transactions for the electronics category increased 17 percent for the entire holiday shopping season as compared to 2003. This category picked up steam from a four percent increase as of December 12, 2004 and a 12 percent increases as of December 19, 2004. The category ... carried an average ticket price of $291, the highest average price across all categories. -- Online transactions for the apparel category increased 45 percent for the entire holiday shopping season as compared to 2003. Women's apparel represented the largest portion of this category, accounting for 40 percent of the total sales this season. Women's apparel also showed the highest increase in average ticket price, increasing 28 percent to $140 this year as compared to the 2003 online holiday shopping season.
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No one, not even the most grizzled veteran of the holiday shopping wars, is likely to forget the past few months. Kamikaze sales nosediving right through the tender heart of the Christmas season.
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