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Shopko Stores: Sales
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Prior to installing O'Neil's mobile labeling solutions, Shopko used tethered (non-wireless) portable printers. "The ongoing maintenance and need for replacements was costly and excessive," Petersen said. "The improvements we have realized since moving to the wireless O'Neil printers have been dramatic. O'Neil was incredibly responsive in every aspect of the sale and they continued their support throughout the implementation," continued Petersen. "It was a partnership right from the start, and O'Neil was always available with the right people and the right answers for the job."
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Impressed with that work, Shopko set up a pilot project last August to test the software, called Markdown Optimizer. Some forecasts from the Spotlight software proved to be dead-on. It correctly predicted that sales of boys' fleece vests would peak in mid-August. So instead of taking its typical markdowns of 10% or 20% again and again, ShopKo followed the software's recommendation of taking a single 20% markdown in November, according to Spotlight. It made a 30.2% gross profit margin on the vests during the three-month clearance period -- a huge improvement over the previous year, Spotlight analysis shows.
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Before the sale to Sun Capital, ShopKo was struggling with declining sales and profits. For the first nine months of 2005, ShopKo's last financial report as a public company, sales were down 5%, to $2.1 billion, and the company posted a loss of $1.9 million, or 6 cents a share.
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Before Spotlight, ShopKo was drowning in sales data. To determine which items were stagnating on shelves, store buyers had to sift through stacks of weekly reports with overall sales of each product. The reports ... listed inventory levels and how many weeks remained until the outdate. With thousands of different products selling in more than 100 stores, overwhelmed buyers had to plan most markdowns before each season began. They revised their plans twice a month, marking down an item at the same time across all stores.
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Shopko may be a good source for the NFL fan who wants to find the latest action figures saluting legendary, record-breaking sports heroes. Action figures may be a great way to get the whole family involved in a favored pastime, and collectors of NFL paraphernalia can find renderings of some of their favorite athletes from past and present seasons.
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ShopKo continued to retrench in the ensuing years, slashing its debt by nearly half, reducing inventories and controlling expenses. Management fine-tuned operations and tweaked the mostly print advertising campaigns. Nonetheless, the corporation suffered a net loss in 2000 and sales declines in the ensuing two years. William Podany stepped down in April 2002, and Sam Duncan was recruited to succeed him as president and CEO that October.
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