LYCOS RETRIEVER 
Semarang
built 622 days ago
The ongoing expansion of the automotive industry in Semarang was the key factor for PT Ford Motor Indonesia to open its Superstore. Ford Semarang Superstore is expected to not only offer high quality sales and after sales services of Ford's vehicles, but ... to play an important role in the Semarang automotive industry. The expanding number of sales proves this with Semarang contributed 8,028 units of total market sales in 2003, an increase from 2002 of 6,503 units.
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Semarang is a city on the north coast of the island of Java, Indonesia. It is the capital of the province of Central Java. It has an area of 373.67 km� and approximately 1.5 million people making it the Indonesia's fifth largest city. Semarang is located at 6�58'S 110�25'E. A major port during the Dutch colonial era, and still an important port today, the city is known in Indonesia for its large ethnically Chinese population. The name of the city, Semarang, may have originated from the concatenation of the words "asem" (tamarind) and "arang" (rare).
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Today Semarang has few relics of an illustrious past, which shows the activities of business conducted by Dutch, Chinese and Javanese Moslem traders. The City is prospering, many new constructions rise, it is likely preparing to be a metropolitan town which keeps properly its precious memory of the by gone days. The busy street Jl. Pemuda in the downtown has some places of interest.
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Semarang has an adequate supply of comfortable homes that meet expatriate standards and needs. The homes are predominately located in the foothills on the south side of town in an area called Candi Baru, others are Bukit Sari, the Marina area (near the harbour) and downtown within say 1-2 km of Simpang Lima where Matahari and Mal Ciputra are located.
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Similar to the other Ford Superstores, the Ford Semarang Superstore will continue to place Ford at the forefront of modern automotive retailing in Indonesia, as it has been built to Ford's Brand@Retail global standards. All Ford Superstores share a consistent showroom layout, use of color and signage. Indonesia is the first country in the world to achieve the Ford Brand@Retail standards throughout all of its dealerships. Every Ford Superstore is fitted with a children's play area, coffee bar, comfortable seating and the latest interactive merchandise display.
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Public-private partnership in Semarang has taken many forms. The city government privatized services such as advertisement, solid waste disposal, transportation, and parking facilities. Private developers were contracted for infrastructure provision like roads, telephones, and water. Industrial estates were developed to promote new industries and create employment. Non-government organizations generally support Semarang’s various public programs.
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