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Sears: Sears Catalog
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It is often said that at the turn of the century the Sears Catalog had become one of the two books that rural folks ever read! Its contents described products which rural folks had never even dreamed. Promises of "Free Trial Offer" and "Money-Back Guarantee" enticed farmers and their families to buy products that they could have never imagined nor afforded prior to Sears's offerings. A new age of American consumer democracy enabled the working poor and the geographically isolated to purchase items that had never before been available to them.
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Once again, Sears has made history. For the first time, Sears has opened the doors to its vast archival collection and invited the public to peek inside. More than 100 years of stories, product and brand histories, photographs, catalog images are now available online.
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The Sears logo currently used on most store signage was created in 1984. Previously, the Sears logo consisted of the name "Sears" in a rectangle. Now it consists of the blue text, Sears, with a white line separating each letter down along the length of its strokes. In late 2004, the logo was switched from all upper case to mixed case for catalogs and other marketing methods.
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One thing Sears couldn’t include in their kits, of course, was real estate, and empty parcels of land are quite a bit harder to come by now than they were a century ago. In addition, modern building codes are stricter than they once were, and mortgage applications are just a wee bit more complex. For these and many other reasons, catalog houses like those Sears once sold are unlikely to make a comeback. But it was a great idea while it lasted, and you never know—someone just might come up with a way to recycle it. —Joe Kissell
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The process of designing your Sears house began as soon as the Modern Homes catalog arrived at your doorstep. Over time, Modern Homes catalogs came to advertise three lines of homes, aimed for customers’ differing financial means: Honor Bilt, Standard Built, and Simplex Sectional.
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Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation , (News) is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck ... offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/.
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