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Sears: Customers
built 650 days ago
Sears limits access to customer information to those employees who need it to carry out their business functions. Sears educates its employees about Sears policies and practices in regard to safeguarding customer information; preventing its unauthorized access, use or disclosure; and, ensuring its proper handling.
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After WCVB in Boston did an investigation into Sears' awful, awful customer service record when it comes to installation and repair of appliances (a category in which they used to excel), Sears has now apologized to its Boston customers. more
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The reactions that gift-givers get when granting wishes is one of the common themes of the Sears campaign, and the focal point of the four 30-second brand television spots. Launched on ABC's Extreme Makeover: Home Edition on November 4, the spots feature actual customer wishes being granted and the incredible reactions that follow. Many of the customers and their families star in the ads. During the week of November 4, the ads ... appear on ABC's Dancing with the Stars, NBC's The Biggest Loser, NBC's Phenomenon, NBC's Deal or No Deal and CBS's Kid Nation. Promotional 30-second and 15-second spots also feature gift-giving reactions.
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Lands' End will accept customer suggestions for the location of the next Lands' End Shop at Sears between September 25 and December 31, 2007. Customers can send their suggestions to nextshop@landsend.com, by calling 1-800-800-5800 or by writing Next Shop, Lands' End, 5A Lands' End Lane, Dodgeville, WI. 53595. The winning location will be featured on http://landsend.com/. To view all 200 Lands' End Shop locations, log on to http://landsend.com/shops.
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Other tools launching on Sears.com to simplify holiday shopping include a new "Gift Finder" feature that helps customers choose gifts searching by personality type, interests, product category and price range. Sears ... now has a "Letters to Santa" feature to help parents grant wishes for their children and improved Wish List functionality.
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According to Neil Cole, Chairman and CEO of Iconix Brand Group, "We are excited to expand our relationship with Sears Holdings. Their merchants have a compelling vision to grow Joe Boxer going forward in both Sears and Kmart, and I am confident that Iconix will be a powerful marketing partner for Sears Holdings helping to drive young customers through their doors and expanding Joe Boxer into an even more powerful lifestyle brand."
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