LYCOS RETRIEVER 
Samuel C. Johnson: S.C. Johnson
built 292 days ago
For antitrust reasons, S.C. Johnson & Son had to divest three Drackett brands within sectors in which the company was already very strong: Endust cleaning sprays, Behold furniture polish, and Renuzit air fresheners. A further divestment came in 1993 after the company decided to sell the bulk of its shampoo and lotion lines. In August of that year the Agree and Halsa brands were sold to Dep Corporation for $45 million. Less than a year later Dep sued S.C. Johnson & Son, charging it with changing its marketing of the two brands before the deal was closed, withholding sales information, and making false representations to Dep prior to the acquisition; and seeking recision of the deal plus $75 million in damages. Johnson Wax was the object of another lawsuit filed in 1997 that claimed that the company discriminated against blacks in its hiring and promotion policies. By 1997 William D. Perez, former head of the worldwide consumer products division, had become president and CEO of S.C. Johnson & Son.
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When the company released the reformulated Windex in 2005, S.C. Johnson had reduced those volatile organic compounds to just 4%, removing the equivalent annual emissions of 70,000 cars. Another benefit, cleaning power rose 30%.
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Raid Bugs - The free-spirited bugs (usually cockroaches) who invade kitchen spaces and other living areas in a series of TV commercials produced for S.C. Johnson's insecticide advertisements since 1956. The Raid bugs tremble with fear (voice provided by Mel Blanc) when they set their eyes on the spray can of Raid about to shot its deadly fumes in their direction. As these creepy crawlers run for cover, they usually cry "Watch out! It's RAID!!!" In the 1970s, legendary animator Tex Avery (died in August, 1980) created the
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The Raid Bug has been used in S.C. Johnson's advertising since 1956. It's a mean looking character with crossed eyes and a tuft of spiky black hair on its head. It's animators included many famous Hollywood artists, and its voice was portrayed by Mel Blanc.
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