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Sacha Baron Cohen: Characters
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Sacha Baron Cohen is a comic genius. As Borat Sagdiyev, a TV journalist from Kazakhstan who is the least politically correct character imaginable, Baron Cohen spits out the most outrageous racist and sexist statements he can think of. Yet it’s the reaction of most of his unknowing victims that proves to be the most interesting aspect of Borat.
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For the first time since he welcomed a baby girl into the world, Sacha Baron Cohen showed his face around town - well, sorta! The famous funnyman kept as low a profile as possible at Gelson's over the weekend. You'd think the creator of characters like Borat and (the criminally-underrated) Bruno would be a little more outrageous - well, unless you'd ever seen him on the street before!
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Sacha Baron Cohen may be identified as Ali G, the loud and hilarious hipster character that he created in the Channel 4 sketch show “The 11 O’Clock Show” (1998-1999, netted a British Comedy Award and a BAFTA TV nomination). Next, he invented two other alter-personalities: Borat the Kazakhstan reporter in the “Da Ali G Show” (2000, reaped two BAFTA Awards, a TV Quick Award and an Ethnic Multicultural Award) and Bruno the Austrian in the HBO version of “Da Ali G Show” (2003-2004, received four Emmy nominations). With his alter-characters, Cohen made comical performances in the video Ali G, Aiii (2000), the ceremony of the MTV Europe Music Awards 2001 (2001, as the host), and the movie Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006).
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In the early 1990s Baron Cohen was hosting a weekly program on Windsor cable television's local broadcasts alongside Carol Kirkwood, who has become the BBC anchor for weather broadcasts. He was fired by Windsor TV for broadcasting a lewd presentation for St. Valentine's day. In 1995, Channel 4 was planning a replacement for its series The Word, and disseminated an open call for new television presenters. Baron Cohen sent in a tape of himself in the character of Kristo, a fictional television reporter from Albania (who developed into the Kazakhstani Borat), which caught the attention of a producer. Baron Cohen bided his time by working for a Swindon-based television company; during this period he made his first feature film appearance.
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Baron Cohen shot to fame when his character Ali G started appearing on The Eleven O'Clock Show on Channel 4. Da Ali G Show began in 2000 and won the BAFTA for best comedy series the next year. The show was taken to the United States in 2003, where it aired on HBO. Sacha Baron Cohen often fools guests to appear on his show by sending them letters with HBO's letterhead and type.
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Sacha Baron Cohen told the Daily Telegraph that he is retiring two of the characters that made him famous. He told the UK newspaper that it was much easier to do interviews and act in movies as Borat and Ali G, but it was time to let go and move on to more challenging roles.
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