LYCOS RETRIEVER 
Ryanair: Southwest Airlines
built 274 days ago
Low-cost airline Ryanair is a rising star in the skies of Europe. It challenges many received ideas but its brand remains bland. Can a strategy that is all reason and no passion keep the competition at bay?
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An advert for budget airline Ryanair has been banned by the UK's advertising watchdog after it made misleading and unfair comparisons with online travel agent Lastminute.com. The advert broke rules on truthfulness and comparative advertising.
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Only Ryanair offers EU consumers a lowest fare guarantee. Ryanair is ... the only airline to guarantee no fuel surcharges ever, while British Airways, Air France and Lufthansa continue to raise their unfair fuel surcharges, despite having hedged their fuel at $65 to $75 per barrel, some $25 below market prices.
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Ryanair ... announced that it will order 225 sets of blended winglets for its 737-800 fleet. The winglets, developed by Seattle-based Aviation Partners, are sold as part of a joint venture with Boeing. Attached to the end of the wings, they improve the 737's performance, including fuel burn. That means cost savings for airlines.
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In May, Ryanair launched BING[16]. This application brings daily fare specials to the user's computer. The tool is extremely similar to Southwest's DING[17], and the frequently asked question section appears to have been plagiarized from Southwest's website.
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Ireland's premier discount airline Ryanair envisions a time in the next ten years when all of its customers fly for free. That may seem ludicrous, but Ryanair is already a quarter of the way there: 25% of its current customers fly for free. more
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