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Rupert Murdoch: Fox News
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The conclusion screamed out like a headline in Murdoch's New York Post: Murdoch used the pieces of his global media empire as pawns in a global chess game. Journalistic ethics and integrity weren't even on the playing board.
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[Commentary] As bad as Murdoch is, he's not as bad as some people make him out to be -- people like Federal Communications Commission member Michael J. Copps. But Commissioner Copps neglects to acknowledge Murdoch's never-ending role in increasing media competition and media diversity. For example, the main reason there are four big broadcast networks for Copps to complain about is somebody staked billions to establish and build the fourth network, Fox. That somebody would be Rupert Murdoch. You might not like what Fox offers but you can't accuse Murdoch of reducing viewer choice. Murdoch's Fox network so rattled the power of the traditional Big Three networks that a fifth (the WB) and a sixth (UPN) entered the TV fray after Fox.
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Murdoch expanded into the American market in 1973 when he acquired the San Antonio (Texas) Express and News. In early 1974 he started the weekly tabloid the National Star (later renamed Star) to compete with the popular Enquirer. Initially a weak imitation of the Sun, it adopted a format based on celebrity gossip, health tips, and self-help advice which boosted its circulation to almost four million.
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[I]t should really come as no surprise that Murdoch is now emerging as a prominent backer of the Democratic US Senator from New York, Hillary Clinton. The Financial Times of London reported Tuesday that Murdoch will personally host a July fundraiser for Mrs. Clinton on behalf of his News Corp.
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Murdoch's acquisition of DirecTV, as noted in News Corp.'s "public interest" filing at the FCC will greatly expand its global power. The document openly touts the "efficiencies" of the merger, since Murdoch already controls key satellite TV systems serving Europe and Asia. The U.S. deal will cap a long-standing quest by Murdoch to add this country's market to his immense media empire, and further his political influence all across the globe (for a link to his holdings and other information, go to the Center for Digital Democracy.)
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Murdoch already has knocked CNN off the cable news throne with Fox News Channel. Can he do the same to NBC Universal's profit machine, whose audience of affluent professionals is one of the most sought-after advertising targets?
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