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Rupert Murdoch: Controls
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From his first involvement in publishing, Murdoch applied a recognizable formula to most of his papers. His trademark operations included rigid cost controls, circulation gimmicks, flashy headlines, and a steady emphasis on sex, crime, and scandal stories. Reminiscent of the personalized style of the fictional Citizen Kane, Murdoch's uninhibited sensationalism was scorned as vulgar and irresponsible by his peers. One critic charged that what Murdoch did "just isn't journalism - it's a different art form."
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In 1999, Murdoch significantly expanded his music holdings in Australia by acquiring the controlling share in a leading Australian independent label, Michael Gudinski's Mushroom Records; he merged that with Festival Records and the result was Festival Mushroom Records (FMR). Both Festival and FMR were managed by Murdoch's son James Murdoch for several years.
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The sale would give Mr. Murdoch control of the pre-eminent journalistic authority on the world in which he is an active, aggressive participant. What worries his critics is that Mr. Murdoch will use The Journal, which has won many Pulitzer Prizes and has a sterling reputation for accuracy and fairness, as yet another tool to further his myriad financial and political agendas.
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Most recently, Murdoch spent $6.6 billion to purchase a controlling interest in DirecTV, the nation's largest home satellite television service. This gives him the ability to promote Kristol and his other favorites into 11 million U.S. homes.
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