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Rotten Tomatoes: Movies
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Rotten Tomatoes is a Website devoted to reviews, information, and news of movies and video games. The name derives from the historical cliché of throwing tomatoes and other produce at stage performers if a performance was particularly bad.
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Unlike more conventional Web databases which exhaustively catalog objective movie data such as stars, crew members and credited screenwriters, Rotten Tomatoes glories in opinion and irreverence. Their source--movie reviewers from across the world. When surfers look up a recent movie, they find a full page of review quotes, both favorable and unfavorable. What's more, the site provides an overall rating of the reviews. If more than 60% of the Tomatoes sources liked a movie, it earns a rating of Fresh. If it blows, on the other hand, look out for a Rotten rating, complete with a logo of a splattered tomato.
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The size of Rotten Tomatoes' audience is especially noteworthy because the company has only 10 employees. Created in 1998, it is run by a group of mostly twentysomething graduates of the University of California at Berkeley. Rotten Tomatoes has a database of reviews from leading movie critics such as Roger Ebert. It ... features user comments for more than 100,000 movies with ratings of "Rotten" or "Fresh."
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Patrick credited the decision to stay focused on movie reviews as one of the key strategic decisions that Rotten Tomatoes made. While many people advised them to branch into other categories early on, the focus on movies helped them build the best possible product for that category and establish their brand. They only launched the game reviews many years later to prove that they could move into other categories. Even within movies, Rotten Tomatoes focused on the reviews, and licensed or partnered with other companies to provide other movie-oriented data (cast/crew, show times, pictures, etc.) or services.
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Film Movement and Rotten Tomatoes invite amateur and professional filmmakers to discuss the business of filmmaking. You can ... get answers to your filmmaking questions by illustrious film industry insiders from The Film Movement and elsewhere.
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In turn, Rotten Tomatoes broadens IGN's coverage of the movie and DVD markets. The acquisition will add another vertical property for advertisers hungry for the elusive 18-to-34-year-old market, especially the notorious "missing men" who are watching less television.
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