LYCOS RETRIEVER
Rogers Communication
built 656 days ago
On March 31, 1994, Rogers Communications Inc. successfully completed its offer for the shares of Maclean-Hunter and on December 19, 1994, the CRTC approved the transaction. The publishing assets of Maclean-Hunter were subsequently combined with its existing radio and television operations to form Rogers Media Inc.
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This new direction is analyzed by the communications scholar Everett Rogers who has researched how innovation is diffused. His own personal story shows an early anti technology attitude. However, through the influence of Ed Parker, a Stanford colleague, Rogers began to realize the significance of the diffusion and social impacts of new communication technologies.
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Between 1979 and 1982, Rogers Communications acquired and built a number of cable television systems in the United States. In March of 1989, Rogers Communications completed the sale of its US cable television interests for CDN $1.581 billion.
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