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Robert Goulet: Las Vegas
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"Robert Goulet has definitely captured the attention of our target audience," said Andrew Burke, vice president of marketing for Diamond Foods. "We chose him since he is familiar to a broad demographic and stimulates the type of word-of-mouth and water cooler discussion that we have seen. Given his extensive background spanning Hollywood, Las Vegas and Broadway, most viewers who don't know him by name, instantly recognize his face."
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Actor and recording star Robert Goulet has died of complications from pulmonary fibrosis. He had been awaiting a lung transplant since being diagnosed with the disease last month. He passed Tuesday morning.
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Robert Goulet was born on November 26, 1933 to French Canadian parents Joseph and Jeannette. From an early age, Joseph encouraged his son to sing and, when Robert was just 14, even told him from his deathbed, "God gave you a voice, you must sing." Robert took this message to heart and began to wholeheartedly pursue music. After a brief stint as a radio disc jockey, Goulet won a scholarship to Toronto's Royal Conservatory of Music where he studied acting and singing. He enjoyed steady work on television and in theater and, by the time Goulet was 24, he was being called "Canada's first matinee idol." In a career that has spanned more than half a century, Goulet's successes have ranged from Broadway and film to television and the Las Vegas strip.
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In recent years, as Frank Sinatra and the Rat Pack crowd fell away, Goulet became something of the last showroom star standing, and began to embody classic Las Vegas cool. The persona, parodied by Will Ferrell on Saturday Night Live, proved enticing to the corporate likes of ESPN and Emerald Nuts, for whom the real Goulet starred in commercials.
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Goulet ... sang at the White House for Presidents Lyndon Johnson and Richard Nixon and headlined in Las Vegas. He even earned a footnote in the saga of Elvis Presley: Goulet was performing on television when Elvis famously blasted his TV screen with a handgun.
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In the 1970s, Goulet became a regular fixture in Las Vegas. During this period he developed a growing dependency on alcohol. He quit drinking in 1979, although there was an isolated incident in 1983, when he was arrested for drunk driving.
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