LYCOS RETRIEVER 
Road (Cycling)
built 263 days ago
While the Road Runner Sports products were a direct fit for the Active.com audience, the challenge was leveraging opportunities within the media channel to make meaningful connections with active consumers and drive conversion percentages. Throughout the email program, the agency team continued to experiment with creative and messaging, looking at the consumer experience on certain web pages and ensuring the message was clear.
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Road Runner ... is testing different messages and frequencies with customers who have inactive e-mail addresses. Its goal is to reactivate 20% of the inactive file, Bock says. “It’s been interesting because we’ve really gone from all offers, all the time to ‘Hey, do you need new gear for your run today?’ or “Here’s how you hydrate in summer,’” he says.
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Road cycling has a reputation for the widespread use of all kinds of supplements. Often there is no scientific justification and the supplements are usually not necessary. If you want more advice about supplements consult a sports dietitian Find a Sports Dietitian.
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Road cycling has hit the UP. Check out the line up of the unbelievably competitive TCR and OCR. bikes from Giant Bikes. You can ride the local Tuesday night road ride which meets at Matson Park at 6:30 PM.
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Sports & GT Cars drives to the very core of what Road & Track represents. This annual presents scores of action packed tests and comprehensive evaluations of sports, sporty and exotic driving machines. More than 100 pages of facts and Road & Track's expert commentary.
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Road and Tri Sports specializes in bikes for serious riders, with a focus on triathlon-related gear. They carry bicycles, parts, and clothing by Fuji, Quintana Roo, DeSoto, Zipp, Blackwell Research, Hed and other fine brands. Rob is especially proud to be selling the King Bicycles line of road or triathlon models in titanium or steel, all hand-built in California to your measurements.
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