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Rhetoric: Communication
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"Rhetoric is par excellence the region of the Scramble, of insult and injury, bickering, squabbling, malice and the lie, cloaked malice and subsidized lie. . . . Rhetoric ... includes resources of appeal ranging from sacrificial, evangelical love, through the kinds of persuasion figuring in sexual love, to sheer 'neutral' communication (communication being the area where love has become so generalized, desexualized, 'technologized,' that only close critical or philosophic scrutiny can discern the vestiges of the original motive)"
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In this collection edited by Alan G. Gross and Arthur E. Walzer, scholars in communication, rhetoric and composition, and philosophy seek to “reread” Aristotle’s Rhetoric from a purely rhetorical perspective. So important do these contributors find the Rhetoric, in fact, that a core tenet in this book is that “all subsequent rhetorical theory is but a series of responses to issues raised by the central work.”
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[Rhetoric is] a body of rules derived from experience and observation, extending to all communication by language and designed to make it efficient. It does not ask whether a man is to be a speaker or writer, --a poet, philosopher, or debater; but simply,--is it his wish to be put in the right way of communicating his mind with power to others, by words spoken or written. If so, rhetoric undertakes to show him rules or principles which will help to make the expression of his thoughts effective.
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