LYCOS RETRIEVER 
Restoration Hardware: Stores
built 485 days ago
Around every corner at Restoration Hardware, you discover something unexpected, yet pleasantly familiar. Your mind wanders back to your childhood, or to the distant past, a history you wish you had, and now may create. Be it a sleek silver plate photo frame, a rich leather chair or that satin-nickel fitting for the bath, Restoration Hardware imbues all with a brand that speaks to quality, superb taste, and free-spirited individuality. It's a hardware store unlike any other, filled with products linked by classic design, affordable pricing and an abundance of often whimsical product information.
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Most of Restoration Hardware's products are of a style that recalls an early-Twentieth Century New York, but they have recently added more modernistic products such as the German-designed Spritz series of bath faucets that recall the Bauhaus designs. They ... carry their own line of paint with a selection of thirty-three colors, grouped into four shades each of yellow, green, blue, purple, brown, rose, three shades of white, and four shades of the company's signature Silver Sage. Silver Sage is painted throughout all 100+ stores nationwide.
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According to the New Yorker author, that same message of Restoration Hardware's social meaning was captured in a 1998 video made for possible investors. Using images from the 1940s and 1950s, the video proclaimed, "Lurking in our collective unconscious, among images of Ike, Donna Reed, and George Bailey, is the very clear sense that things were once better made, that they mattered a little more." But with postwar prosperity, Americans became obsessed with consumption and big stores selling plastic merchandise. The video continued, "The retail environment came to reflect this mentality--more square footage, more, more, more. Then, one day, the generation used to having everything recoiled, and became the generation searching for something."
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Restoration Hardware is a fast-growing retail and catalog chain selling furniture, home products and hardware. Restoration ... owns a furniture manufacturer which supplies its stores and warehouses with a near-exclusive line of furniture.
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