LYCOS RETRIEVER 
Red Lobster
built 647 days ago
Company Information: If you have a hankering for seafood this is the place to go. Red Lobster has a wide variety of good eats for the whole family. Various appetizers, special entrees, drinks and desserts ensure a menu with something for just about anybody. Lunch and dinner menus include shrimp, soups and salads, seafood platters, chicken, steak, and pasta. For calorie-counters, choose from the LightHouse Menu, which highlights dishes that won't cause you to tip the scales. A Kid's Menu is available with fine fare for the little ones like Chicken Fingers and Mac & Cheese. Be sure to save room for a scrumptious dessert.
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This expandable ad for Red Lobster is obviously designed to educate the health-conscious casual-dining aficionado-- and it seems like it just might work. That bouncy red arrow actually works very well to call out the interactive nature of the ad, and upon rollover, the real fun begins. The combinations of meals that one can put together just to gauge the nutritional information was educational and especially addictive right around lunchtime. The ability to add entrees and sides to your heart's (dis)content, was definitely a nice touch, showing off just how light some of the choices are.
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Red Lobster's new wine selections include Cavit Pinot Grigio, BV Coastal Estates Sauvignon Blanc, Robert Mondavi Private Selection Chardonnay, Columbia Crest Two Vines Merlot, Sutter Home Merlot, Rex Goliath! Pinot Noir and Excelsior Cabernet Sauvignon.
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Keith Keogh, executive chef for Red Lobster, said this year's event will be even more special because of the overlap with Valentine's Day. "Our consumer research revealed that the majority of Americans view lobster as one of the most romantic foods," he said.
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Both Olive Garden and Red Lobster are continuing to evaluate target marketing in many forms whether it’s on the Internet or whether it’s against different diverse guest groups like Olive Garden’s Hispanic advertising effort. But in general both brands given their scale and scope are very driven by Network TV, and will continue to be driven primarily by Network TV into the near future, and we look at a number of things here, we look at in the near-term we look at incremental guest comp traffic that our promotions get us, and every couple of years we do a return analysis, maybe a mix analysis that gives us a few of what the return on, return is on different elements in our marketing mix: radio, Network TV, coupons and so forth, and that all continues to point to Network TV, while relatively more expensive reach here, is still the best game in town.
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Red Lobster has been allowing you to enjoy the best of the sea for almost 40 years! Why not bring some of that enjoyment home ??? This simple recipe will give you pure enjoyment no matter where you are.
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Red Lobster