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Red Bull Cheever Racing: Red Bull Racing
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- Patrick Carpentier (Red Bull Toyota) earned his seventh top-10 finish of the season with a ninth showing today. It’s Carpentier’s fourth top-seven finish in the last five races. Carpentier ... led his third race of the season when he took over the lead for a brief stint. Carpentier also continues to lead the IRL in laps led this season.
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The original Red Bull drink was developed in 1981 by Chaleo Yoovidhya, a Thai businessman, and sold under the name Krating Daeng (กระทิงแดง, Thai for Red Bull) by T.C. Pharmaceutical Company.[2] The recipe was based on Lipovitan, an earlier energy drink that had been introduced to Thailand from Japan. Krating Daeng sales soared across Asia in the 1980s, especially among truck drivers, construction workers and farmers. Truck drivers used to drink redbull to stay awake during the long late night drive. The working class image was boosted by sponsorship of Thai boxing matches, where the logo of two fighting bulls charging each other was often on display.
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To achieve that goal, Red Bull started its Driver Search program to seek out, finance, train and groom young U.S. drivers on the road to F1. 1985 Indianapolis 500 winner and former F1 driver Danny Sullivan and former F1 driver Helmut Marko oversee the program.
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In addition to owning half of Red Bull GmbH, Chaleo and his son continue to market the original formula across Asia. The original Thai Krating Daeng is often available in many Asian grocery stores in New Zealand, Australia and Canada. It is usually cheaper than the domestic (mainstream Red Bull) variety. Government mandated nutrition fact labels are usually added by the importer. In 2006, Forbes Magazine listed Chaleo as being the 292nd richest person in the world with an estimated net worth of over $2.5 billion[5] while Mateschitz was listed at number 317.[6]
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Alex Barron (Red Bull Toyota) notched a pair of top-10 finishes with a 10th in 2002 and 2004. Jimmy Kite (Ethanol Toyota) placed ninth in 1997, while Jaques Lazier was 10th in 1997.
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