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Rainforest: Rainforest Alliance
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The Rainforest Alliance (www.ra.org) is an international, environmental organization whose mission is to protect ecosystems and the people and wildlife that depend on them by transforming land-use and business practices as well as consumer behavior. With 25,000 members and projects in nearly 60 countries, the Rainforest Alliance is recognized as a world leader in the successful design and implementation of conservation measures.
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Rainforest Alliance The Rainforest Alliance and its partners in China present a two-day conference exploring the growing influence of China on forests and forest products, April 2 - 3, 2008, in Beijing, China. More
Fair Trade Certified and Rainforest Alliance Certified roasts will continue to be sold online and through phone orders ( http://www.millstone.com and 1-800-SAY-JAVA), including two new varieties which will be exclusive to the Web site. In addition, Millstone Cup of Excellence® Signature Roast, will continue to be available online and through phone orders. The Signature Collection, like all Millstone Coffees, is selected only from the top 15 percent of coffee beans worldwide.
Holiday Inn expects to buy over half a million pounds of coffee blended with Rainforest Alliance Certified beans this year for its award-winning Best- 4-Breakfast(R) menu. This purchase will support environmentally and socially responsible practices on farms where workers and their families are protected and biodiversity is conserved. Areas of impact include the protection of ecosystems and access to clean and safe living and working conditions, schools, healthcare, training, potable drinking water, decent wages, better markets for crops and other worker rights and benefits.
Rainforest Alliance logo The Rainforest Alliance works with foresters, farmers and tour operators throughout the world to ensure that their goods and services are environmentally and socially friendly. Conscientious consumers can "vote with their dollars" to support environmental conservation by choosing such products.
"We are excited to be part of this innovative partnership to promote sustainable travel," said Tensie Whelan, executive director of the Rainforest Alliance. "We look forward to offering training and technical assistance to World Heritage Alliance members through our sustainable tourism program, and we hope to help them lead the way in protecting some of the world's most valuable places for years to come."
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