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Quixtar: Quixtar Business
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[T]here's one big difference: Quixtar (pronounced Quick-Star) is the marketing equivalent of a fresh start. It won't make use of the Amway name. Selling in cyberspace is the boldest move in Amway's history. It could eventually spell the end of its traditional business, experts say.
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Based in Ada, Mich., Quixtar Inc. is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, Alticor Corporate Enterprises (ACE), and Quixtar, exceeded $6.3 billion in fiscal 2006.
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IBOs are the strategic advantage Quixtar has over other e-commerce ventures. Their one-to-one marketing provides the human touch other on-line marketers lack. Quixtar rewards affiliated IBOs through bonuses earned on the sales volume generated at www.quixtar.com as a result of their efforts. Starting a Quixtar-affiliated business costs only $99.95 (U.S., includes $70 in products) and all the information needed to get started is provided at the site.
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The result is an environment in which members are not approved to suitably advertise Quixtar yet have a need for friends to buy Quixtar goods often. The Quixtar business ... persistently repeats its sincerity by showing the prominent corporations that it is joined with.
Quixtar services the needs of both Independent Business Owners and customers. Customers pay no fee to shop from a large selection of products and learn from expert advice on health, beauty, home care, and other topics. Products are shipped to their homes and covered by Quixtar�s Customer Satisfaction Guarantee. Customers must register with the identification number of their servicing IBO. If a new registrant does not have a servicing IBO, Quixtar will assign them one. IBOs build businesses that allow them to earn income based on sales made at www.quixtar.com resulting from their efforts.
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On the surface Quixtar's first year sales look quite impressive. Quixtar was only able to attain such sales by calling on hundreds of thousands of Amway distributor's to switch their businesses over to Quixtar. Once this fact is known, the sales number is less than impressive when compared to previous year's North American sales of approximately $1.28 billion. Quixtar's first days were marked with sales of about $1M/day. There was a dramatic increase to $1.5M/day (50% growth rate) during the 100 day to 200 day period. Despite a reported 100,000 influx of IBOs, the sales rate slipped to $1.16 million per day (using 7 days per week) in the latest reported period from 200 days to 365 days.
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