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Punk Fashion: Vivienne Westwood
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Punk fashion has been extremely commercialized at various times, and many well-established fashion designers — such as Vivienne Westwood and Jean Paul Gaultier — have used punk elements in their production. Punk clothing, which was initially handmade, became mass produced and sold in record stores and some smaller specialty clothing stores by the 1980s. By the late 1990s, the American chain store Hot Topic established a niche in selling what they advertised as "punk style clothing" at shopping malls. Many fashion magazines and other glamor-oriented media have featured classic punk hairstyles and punk-influenced clothing. These have caused controversy, as many punks view it as having sold out; those wearing such clothes are often not considered real punks, although they are commonly accepted in pop punk and skatepunk circles.
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Punk as a style originated in London in the 1970s, set in motion by Vivienne Westwood, a fashion designer, and her partner Malcolm McLaren, who was manager of the punk rock band Sex Pistols. Together they opened a store called SEX, which became a major hit with rock lovers. The fashion was all about r ipped jeans, torn t-shirts, scrappy haircuts and worn and torn leather jackets.
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Punk fashion is based around the music, clothing, hairstyle, jewellery and attitude of the punk subculture. The punk fashions vary a lot, with one of the main early pioneers, Vivienne Westwood being totaly different to some of the styles that would be called punk today. Punk as a fashion today is pretty varied & difficult to specifically pin point into one key look but thats what makes it so unique and punk fashion is influenced by the clothes designed by Vivienne westwood in the 70’s. Classing of torn up offensive t-shirts & brightly coloured dress shirts.
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Followers of punk are into a certain political standpoint, music and fashion. Punk clothing is the outward expression of punks and has its roots in the 1970s. Punk bands exploded onto the scene in America and the UK. The bands and certain fashion designers led the way in an alternative mode of dressing. Malcolm McLaren, manager of the Sex Pistols, owned a shop in which designer, Vivienne Westwood displayed her clothes. These became very popular. On the other side of the Atlantic, fans copied the New York Dolls and The Ramones.
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The original punk fashions of the 1970s were intended to appear as confrontational, shocking and rebellious as possible. This style of punk dress was significantly different from what would later be considered the basic punk look. Many items that were commonly worn by punks in the 1970s became less common later on, and new elements were constantly added to the punk image. A great deal of punk fashion from the 1970s was based on the designs of Vivienne Westwood and Malcolm McLaren, as well as the dress styles of punk role models such as the Ramones, Richard Hell and the Bromley Contingent. Punk style was influenced by clothes sold in Malcolm McLaren's shop SEX. McLaren has credited this style to his first impressions of Richard Hell while McLaren was in New York City, supposedly managing the The New York Dolls (Note: In the documentary Punk: Attitude, David Johansen said McLaren was never their manager, and that he only designed clothes for them and booked them one concert; the Red Show.)
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Many scholars see this incessant atavism, this self-referential bricolage, as precisely what defines the postmodern, a term frequently used to describe the designs of Vivienne Westwood and punk fashion in general. The do-it-yourself attitude of punk styling was a unique product of a particular sociocultural history after which, during the 1980s and '90s, global style continued to evolve along the same aesthetic trajectory. Other elements that have recently been associated with the postmodern mode include clothing and imagery that appear dirty, ripped, scarred, shocking, spectacular, cruel, traumatized, sick, or alienating13—all of these were qualities actively sought by Vivienne Westwood and the punks of the 1970s.
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Vivienne Westwood