LYCOS RETRIEVER 
Publishing: Books
built 630 days ago
Berlin is one of the most important publishing cities in Germany and even leads the nation in fiction, science, and educational publishing. The capital is home to 500 printing presses and boasts 150 companies specializing in the processing of printed material, including bookbinding and special embossment. With 8,400 first editions (2005), Berlin ranks second of all publishing cities in Germany. The capital produces 11 daily newspapers, 3 Sunday papers, 10 city magazines, 7 advertising papers, 6 weekly papers, as well as a wide variety of regional and national magazines and tender papers. There are roughly 13,200 people working in the print industry in Berlin, which last year recorded a turnover of 3.8 million euro.
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This course introduces the student to the basic principles of publishing as they apply to the various segments of the Information Industry--books, magazines, newsletters, electronic publishing. All aspects of publishing are covered, including the use of computerized systems in the management process. Acquisition procedures, production, marketing and distribution methods are discussed utilizing specific information systems.
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"Judith is a publishing icon. Intelligent, honest and enthusiastic, she has broken new ground in book publishing many times over. Movies have trailers, television has commercials and now books have Judith Regan on SIRIUS," said Scott Greenstein, President of Entertainment and Sports, SIRIUS Satellite Radio.
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Some businesses maximize their profit margins through vertical integration; book publishing is not one of them. Although newspaper and magazine companies still often own printing presses and binderies, book publishers rarely do. Similarly, the trade usually sells the finished products through a distributor who stores and distributes the publisher's wares for a percentage fee or sells on a sale or return basis.
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This course introduces students to the rapidly evolving concepts, technologies and practices in electronic publishing. A practical overview of electronic publishing is provided with particular emphasis on content development, storage/retrieval software, on-line marketing and advertising, legal considerations, data security, etc. Opportunities for marketing and distributing electronic products and information services on-line and in electronic book form will be explored.
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Writers in a specialized field or with a narrower appeal have found smaller alternatives to the mass market in the form of small presses and self-publishing. More recently, these options include print on demand and ebook format. These publishing alternatives provide an avenue for authors who believe that mainstream publishing will not meet their needs or who are in a position to make more money from direct sales than they could from bookstore sales, such as popular speakers who sell books after speeches. Authors are more readily published by this means due to the much lower costs involved.
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