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Probiotics: Shining Probiotics
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China-Biotics, Inc. ("China-Biotics", "the Company"), a leading manufacturer of biotechnology products and supplements, engages in research, development, marketing and distribution of probiotics dietary supplements. Through its wholly owned subsidiary, Shanghai Shining Biotechnology Co., Ltd., the Company has operations in Shanghai. Its proprietary product portfolio contains live microbial nutritional supplements under the "Shining" brand. Currently, the products are sold OTC through large distributors to pharmacies and supermarkets in Shanghai, Jiangsu, and Zhejiang. China-Biotics plans to launch 300 Shining brand stores in major cities in China during the next two years. The Company's flagship product, "Shining Essence," was approved by the Chinese Ministry of Health for production and to market as a health product in August 2000, and has been a profit driver since its launch in Shanghai in April 2001.
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In October, the Company announced it has signed a two-year letter of intent with Shanghai Relax Xinqiao Food Co., Ltd. to supply probiotics for Relax Xinqiao's baked products. Relax Xinqiao will use a combination of two Shining Probiotics products, Lactobacillus acidophilus and Bifidobacterium bifidum ("LA-BB"), in its newly introduced bakery products, such as probiotics mousse cake and probiotics iced dessert. LA-BB helps to further break down cream and sugar into vitamins, peptides and amino acids. LA-BB is ... helpful in maintaining a balanced gastrointestinal tract. The agreement runs through September 2009.
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China-Biotics works as an optimal solution provider for probiotics additives in ice cream products with Bright Dairy. The ice cream packaging will include China-Biotics' registered "Shining Probiotics" trademark. Ice cream sold with probiotics additives will be one of Bright Dairy's hallmark products and have higher margins than other ice creams. This is the first time probiotics are being used as additives in ice cream products in China, allowing consumers to improve their gastrointestinal health through the intake of probiotics as they enjoy the ice cream.
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Headquartered in Shanghai, China-Biotics, Inc. ("China-Biotics", "the Company'') was founded in 1999 and is one of China's largest suppliers of probiotics. Probiotics are beneficial live bacteria used as dietary supplements and food additives to improve intestinal health and digestion. The Company's product portfolio contains live microbials made with proprietary technology. Currently, these products are sold over-the-counter under the ''Shining'' brand through large distributors to more than 1,000 pharmacies and 100 supermarkets in Shanghai, Jiangsu and Zhejiang. Shining is one of the most recognized brands in Shanghai. China-Biotics plans to expand its retail sales to other major cities in China and will launch 300 Shining brand logistic centers in these cities during the next two years.
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Since its founding in Shanghai in 1999, China-Biotics has leveraged its proprietary technology to develop industry-leading dietary supplements, becoming one of the largest suppliers of probiotics in China. The Company's leading product, "Shining Essence," was launched in April 2001 on approval by the Chinese Ministry of Health. It was named the best-selling liver health product the same year by the Health Food Association of China.
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Shining Probiotics